Apple launches RED iPhone

Learn about the launch of Apple's partnership with RED, starting with the new RED iPhone.

RED iPhone, Product RED, iPhone
Image via Apple.com

This morning, Apple introduced a new color option for the iPhone 7 lineup: red. The new product, RED iPhone, features a red aluminum finish, and is part of Apple’s new partnership with RED.

“The introduction of this special edition iPhone in a gorgeous red finish is our biggest (PRODUCT)RED offering to date in celebration of our partnership with (RED), and we can’t wait to get it into customers’ hands,” said Apple CEO Tim Cook.

Apple’s partnership with (RED) aims to bring awareness to the AIDS fundraising campaign with red-themed designs for products and apps. Every purchase contributes to the Global Fund to support HIV/AIDS programs and help deliver an AIDS-free generation. Apple recently turned its App Store and associated top apps the color red for the world AIDS day

Apple’s most recent color changes to the lineup touted a new glossy jet black finish for the iPhone 7, and before that the rose gold option with the iPhone 6S. Today’s (RED) option is most striking of all the colors available for the iPhone 7 and 7 Plus. It will be available on Friday, March 24th in 128GB and 256GB models, starting at $749.

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